Sunday, 23 January 2011

Website Optimization

Search Engine Optimization (SEO) is a technique that brings quality traffic from search engines to your website. Before we get start we need to make sure our website is optimized for search engines or not. To help search engine crawlers to move easily through your website and examine all the web pages, it is good to fix the core optimization problem.

Key areas to focus on web optimization are:

Optimizing your Code matters

To improve relationship with SEO, optimize your code. Make sure there are no road blocks or hurdles and that means test your web pages thoroughly. Put in relevant links in your posts that lead to other pages or blogs of your site. Visit your website often to get the clear idea how to make your website more enjoyable for visitors.

Keywords are Integral

Keywords can literally make your website more visible and more accessible. In simple terms, keywords counts hugely. Sprinkle relevant keywords in your posts or content. Increase keywords density by researching the hot trends or find keywords related to your niche by using word tracker. Include keywords in your title, content, domain. You can analyze your keyword density by using tools such as this.

Categories Tags and Ping Services

Categorize your posts. It will make things easier not just for SEO and your website visitor, but for your too. Categories help users to move through your site and find the related material. So if you’re talking about e-commerce in your posts, categorize it in e-commerce. Make sure to use practical categories that people search for, if you use Shopaholic shop, well not many people are going to search for this.

Tags are basically something in between category and keyword. A post can belong to as many tags as possible, tagging actually refines search for users. As for pings, they started gaining importance until recently. Pings are like knocking on the doors of search engines and tagging services and introducing your website to them so yes, pings are very important for increasing traffic to your website.

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